The Secret to Successful Investing
Many see the lavish lifestyles of pioneers of our greatest industries and assume that it is impossible to follow in their footsteps. Bill Gates popularized the graphical user interface to allow people to visualize computers, Henry Ford revolutionized the way we travel, and Donald Trump changed the the way we do real estate. What most don’t realize is that they used a basic and rudimentary technique to get where they are today.
The direction that an economy takes is established by providing what the public wants. What it needs is good too, but what it wants is the driving factor that causes buzz, induces a buying extravaganza that fulfills the public needs and drives demand. The key is to know what the public wants, before it even knows it.
If we all knew that iPods were going to become one of the greatest electronic devices ever invented, we would all have tried to invest in it when Apple unveiled it in October of 2001. Since then, Apple has had not only a resurgence, but an awakening.
When a company fills a void that has little or no market, there is always the ability to turn into a super performer. Look at the example of Vonage — this company was able to take the unknown realm of Internet telecommunications and turn it into a billion dollar venture. They saw the capacity for the Internet to support high quality communications by using the a customers pre-existing Internet connect as the conduit for this medium. They tapped into an area that had not been explored on a mainstream basis, packaged it, and sold it to the masses.
When there is a need, fill it. When one is filled, recognize it and invest in it.